Peter Erdélyi is Senior Lecturer in Strategy and Marketing at Bournemouth University and a PhD candidate in the Department of Management at the London School of Economics and Political Science. He is originally from Czechoslovakia, where he once ran for Parliament as a student leader. He studied literature and philosophy in the USA on a Fulbright Scholarship and taught English in Taiwan. After completing an MBA in Barcelona, he worked in marketing and finance in Budapest and London, eventually rejoining academia in the UK. His PhD project is a sociological study of e-commerce entrepreneurship in the South of England.