Our Publishing Process

The complete details of our publishing process can be found in our User Manual. The full text is available here. You can browse the chapters and sections using the menu on your right (or below, for mobile devices).

EXTRA SERVICES – TARGETED PUBLICITY CAMPAIGNS

Extra Services: Targeted Publicity Campaigns

 

WHY IS PUBLICITY IMPORTANT?

The aim of publicity is to gain visibility, raise awareness, and create attention for your book in the minds of your target readership using broadcast, print, and online media.

In short people can't buy your books if they don't know about them!

EXTRA SERVICES – TARGETED PUBLICITY CAMPAIGNS

Longer periods of publicity are often more effective.

The more time the publicist can spend on the book, the easier it becomes to see what is working and what is not.

Extra Services are your chance to purchase a longer, in-depth campaign for your book.

EXTRA SERVICES

We offer five publicity services:

Our one base service where your publicist  may not contact you directly:

  • Standard 6-10 Hours, free for all titles

And our Extra Services, which include a personal one-to-one relationship with your publicist:

  • Bite-size,  10 Hours extra

  • Exclusive,  30 Hours extra

  • Deluxe, 60 Hours extra  

  • Valet, 90 Hours extra

STANDARD PUBLICITY FOR EVERY TITLE

Whether you purchase an Extra Service or not, every single title receives our Standard publicity package in which:

  • Your Publisher sends a newsletter to trade and media subscribers worldwide, in the months preceding your book release. When this happens a note will be added to your Marketing page under Email history.

  • The Publishing Manager  produces an Advance Information (A.I.) sheet for our sales reps to take to the trade in North America, Europe and Australia 9-12 months before publication.  Your A.I. sheet will be visible on your Marketing page in the Publicity section.

Your assigned publicist is listed on the Publishing Team page of your book. A month or two before your book is published your publicist will, over 6-10 hours:

  • Research and create a hit-list of media to target with a press release.

  • Write and send an individually tailored press release to the hit-list.

  • Submit articles that you have added to the marketing page.

  • Follow up any lines of enquiry that you have suggested.

  • Promote your book on JHP blogs and social media.

With every 500 copies sold, of which you will be notified, the publicist will do an extra round of publicity, widening or deepening the contacts.

During the Standard Publicity your publicist may not contact you directly.

If you have any queries regarding your publicity at this stage, please use the Marketing & Publicity section of the Author’s forum.

BE YOUR OWN PUBLICIST

We encourage authors to be active themselves, using the resources and tools we provide. More in BEING YOUR OWN PUBLICIST. and CHAPTERS 11-15 of the Author Guide.

THE BENEFITS OF BUYING AN  EXTRA SERVICE:

THE AUTHOR-PUBLICIST RELATIONSHIP CHANGES IN EXTRA SERVICES

During the Standard Publicity your publicist may not contact you directly. If you buy an Extra Service this relationship changes.

Your publicist will maintain a regular dialogue with you throughout, usually by email.

They will take the lead on your publicity campaign, but always invite and accommodate your thoughts and opinions at every stage.

Sometimes your publicist will do most of the work themselves, and sometimes you will be needed to work with them, for example in writing blogs posts, or creating some social media material.

AN EXTRA SERVICES CAMPAIGN DELIVERS A DEEPER LAYER OF PUBLICITY:

BUILD MEDIA COVERAGE AND INCREASE YOUR ONLINE PRESENCE

In conjunction with yourself, your publicist will seek to place articles and interviews about and by you, in print and online.

Often,  publications are more receptive to pitches from professional publicists as opposed to writers, but there are exceptions.

Your publicist will discuss with you  the most appropriate way to do this and remain in dialogue with you while they:

  • Perform in-depth research into relevant blogs, magazines and newspapers to pitch based on your genre and location.

  • Create a hit-list of media to target.

  • Create tailored article pitches for each media outlet.

  • Ask you to contribute to ideas for pitching,  and write speculative articles for certain publications

  • Share all published articles in our social media feeds, and request other authors in your genre to do the same.

  • Research radio-show and podcast hosts specific to your genre or location.

  • Deliver tailored pitches designed to secure you a spot on the shows.

Your publicist will coordinate between radio show and author. If you have plans to visit other locations to publicise your book, then we will support this with contact to local radio hosts.

ESTABLISH BOOK REVIEWS

Reviews an extremely important part of publicity.

Consumer reviews  Amazon are vital, they drive sales  on the site more than mainstream media reviews. Click to read this article detailing why having 25 Amazon reviews left on publication is one of the best things you can do for your book.

Your publicist will:

  • Pitch your book to relevant reviewers - mainstream media (if relevant), niche media, leaders in your field, librarians, and professional reviewers (who review on Amazon, sourcing titles via NetGalley).

  • Add your book (for at least two months) to NetGalley - a service that connects publishers with  influential reviewers before and after launch. To read more about the service read our Author Guide section on NetGalley.

  • Have the budget for up to 3 NetGalley newsletters (reaching a greater number of influential readers than simply adding your book to the site).

  • Have up to 14 extra additional review copies of your book available to send with a personal note to targeted influential reviewers.

ONLINE STRATEGY

Your publicist will review your existing online presence (website, social media, blogging etc) and advise on ways to improve and augment it. They will:

  • Offer you advice on building a website if you don’t already have one .

  • Evaluate your current website to make sure it shows relevant info presented in the best way.

  • Review your current use of social media and offer ways to augment and enhance it.

  • Evaluate your use of social media and suggest sites, services, and techniques to improve it.

  • Help you define and target the audience you want to reach online.

  • Help you decide which aspects of social media are right for you.

SOCIAL MEDIA STRATEGY AND DELIVERY

Your publicist will work with you to:

  • Create a social media marketing plan for your launch.

  • Create copy for use on social media.

  • Create a social media schedule and plan for your launch - including advertising strategy.

  • Create graphic memes for sharing on social media

  • Evaluate social media success as it goes out and tweak strategy accordingly.

ADVERTISING AND GIVEAWAYS

There are many websites and marketing newsletters  that advertise  books and run giveaways designed to create buzz and excitement, and ultimately sales from your launch. We mentioned the most important ones in CHAPTER 13 ONLINE MARKETING SERVICES.  Your publicist will work with you to:

  • Evaluate if a book promotion service, like GoodReads or AuthorBuzz, has the potential to publicise your book effectively and deliver sales and run any subsequent campaign .

All Extra Services packages include:

  • £125-£825 advertising budget, to be spent on the servives your publicist and yourself think most relevant to your book.

HOW DO I CHOOSE WHICH EXTRA SERVICE IS RIGHT FOR ME?

Each title is unique, works for different markets, and plays to different author strengths.

Some with special commercial potential call for more publicity, and some which are more niche not so much.

As a writer, you may feel confident in promoting your own work yourself, or you may know that you find publicity especially challenging and believe paying for extended help will be worthwhile.  

With a longer campaign your publicist can approach and chase a wider range of people, over longer periods, work more closely with you for longer, explore further strategies, and develop and refine your marketing and publicity strategy as the results come in. They have more time to support your own development and learning in marketing your own work. If publicity takes off, we are also placed to maximise it and ride the wave.

Read carefully your reader reports and own comments and carefully consider the nature of your own book.

When all these factors are weighed, you can make the best decision.

In practice, we find the 30 hour campaign often the sweet spot - a significant amount of time to work with your publicist combined with a  competative, affordable rate.

PRICING

  • Bite-size,  10 Hours extra, £400

  • Exclusive,  30 Hours extra , £1080

  • Deluxe, 60 Hours extra,   £1944

  • Valet, 90 Hours extra, £2700

The more hours you choose the less you pay per hour.

The hourly rate comes down from £40 an hour on ten hours, to /£30 an hour on ninety hours.

Because much of the early time is spent reading your title, evaluating it and its place in the market, and discussing it, the shorter campaigns are more expensive.

HOW TO ORDER EXTRA PUBLICITY

Go to Author Services – Extra Publicity in the Marketing And Publicity section of the author forum. Make a post there expressing your interest. Ben Craib will be in touch – to talk over your needs, your book, and what would be the best package and course of action.

STANDARD BITE-SIZE 10 HOURS EXCLUSIVE 30 HOURS (BEST SELLER) DELUXE 60 HOURS VALET 90 HOURS
✅Newsletter to trade, media and contacts ✅Newsletter to trade, media and contacts ✅Newsletter to trade, media and contacts ✅Newsletter to trade, media and contacts ✅Newsletter to trade, media and contacts
✅Tailored email/press release ✅Tailored email/press release ✅Tailored email/press release ✅Tailored email/press release ✅Tailored email/press release
✅Promotion on our blogs/social media ✅Promotion on our blogs/social media ✅Promotion on our blogs/social media ✅Promotion on our blogs/social media ✅Promotion on our blogs/social media
All books receive this package, without exception, regardless of Extra Services purchased Close one-to-one work with your publicist ✅Close one-to-one work with your publicist ✅Close one-to-one work with your publicist ✅Close one-to-one work with your publicist
  Guaranteed placement on NetGalley ✅Guaranteed placement on NetGalley ✅Guaranteed placement on NetGalley ✅Guaranteed placement on NetGalley
  In-depth research on relevant publications, websites and blogs in your genre and location ✅In-depth research on relevant publications, websites and blogs in your genre and location ✅In-depth research on relevant publications, websites and blogs in your genre and location ✅In-depth research on relevant publications, websites and blogs in your genre and location
  Giveaways ✅Giveaways ✅Giveaways ✅Giveaways
  Online strategy development ✅Online strategy development. ✅Online strategy development ✅Online strategy development
  Social media strategy development ✅Social media strategy development ✅Social media strategy development ✅Social media strategy development
  Social media content generation ✅Social media content generation ✅Social media content generation ✅Social media content generation
  Book promotion evaluation ✅Book promotion evaluation ✅Book promotion evaluation ✅Book promotion evaluation
  Extra review copies Extra review copies Extra review copies Extra review copies
  10 additional hours of publicist time 30 additional hours of publicist time 60 additional hours of publicist time 90 additional hours of publicist time
  £125 advertising budget £405 advertising budget £670 advertising budget £825 advertising budget
  £400 (£40/hour) £1080 (£36/hour) £1944 (£32.4/hour) £2700 (£30/hour)
  Competitive base price. Best seller 10% off, save £120 20% off, save £456 25% off save £900

The Publicists

Depending on the type and subject of the book, and availability, it will be allocated to one of these publicists, who will be your contact.

 

Maria Barry

Maria used to be our marketing manager before she moved to France. She has worked on hundreds of publicity campaigns, in all genres. Her particular speciality is in MBS and alternative health, but is also comfortable with world religions, philosophy, fiction and social/animal activism. 

 

Ben Craib

Ben specialises in online, social media, and publicity, and has a background in creative writing. He loves communicating and helping others get their voice heard out there. As well as working for John Hunt he looks after the online presence of Raphael's Ephemeris and works with Kdot media.

Daniela Norris

Daniela is a former diplomat and political writer turned inspirational author and speaker. She is the author of four books of non-fiction and short stories, and lives with her family in Cornwall, UK. After having published three titles with John Hunt Publishing, she has now joined the JHP team, focusing on literary awards and publicity campaigns.

 

Tracy Stewart

Tracy is a passionate communicator of both the written and spoken word and, increasingly, vision through art and photography shared both in person and utilising technology and social media. She is an experienced creative and commercial writer, market developer, engaging public speaker, supportive and professional mentor and a natural networker. 

 

Douglas Lain

Doug is a publisher and writer, with books out from Night Shade Books and Tor Books. He also writes nonfiction and is an occasional blogger for Thought Catalog and The Partially Examined Life.  He was the host of the philosophy podcast "Diet Soap" from 2009 through 2014 and is currently the host of Zero Squared for Zero Books. He is based in Portland, Oregon.

 

Sarah Beth-Watkins

Sarah has been a freelance writer for over 20 years writing for magazines and websites, on a wide range of topics. She has written over 300 articles for the web. She has four titles published with Compass Books and two with Chronos. She tutors creative writing and journalism courses for various colleges and community centres, and lives in County Wexford, Ireland.

 

 

 

Short Testimonials

 

Longer Testimonials

Having been a publicist at Hampton Roads Publishing in the mid-1990s, I can appreciate how my publicist was able to hone magazine and newspaper pitches for my articles that got a great response. I had tried to approach them myself before he came on board with no results. This is the difference between self-publishing and mainstream publishing: the publishers are keyed into the marketplace and know who to approach and how to customize the pitch to the varied recipients. It is also helps if the material is well-written and market-friendly. John Nelson

I can honestly say that my book achieved exposure levels that I could only dream about and this was because of what JHP have to offer in the PR area. It was featured in many periodicals, newspapers, magazines and some publications that I had never heard of including the Union Jack Newspaper, America's only British newspaper. Furthermore my JHP Publicist contacted me directly and in a very professional manner, about doing many radio interviews. It's one thing to have a book published but getting the word out there is absolutely key. The JHP contacts list is exhaustive and covers every field, however diverse. Don't ever underestimate what they can do for you in this regard. That one interview, review or article could lead to so many further possibilities. In my case the possibilities became absolutely ridiculous. And then some. As a PR animal, with a passion for my work, I cannot recommend this service strongly enough. Authors love talking about their books. Let JHP help you with that. Tom Reilly

As a former journalist, editor and PR manager, I'm always a little bit unsure of what to expect from other publicity people - we all have our preferred ways of working and, sometimes, it can be a bit tricky to find the right energy balance and learn from/work with each other. With Moon Books, this was absolutely not an issue. The publicist was knowledgeable, respectful, wonderfully encouraging, and the connection between Moon Books' and my own PR support (my wife still runs a PR/social media consultancy business) was seamless. We kept the publicist up to date with work being carried out from home and she also provided me with lots of invaluable opportunities and ideas, as well as giving me gentle prods when I got caught up in pre-launch business and needed a reminder to get copy into various outlets in time for deadline. In short, Moon Books - and the publicist in particular - have been brilliant. They have far surpassed my expectations in terms of PR support and I cannot recommend them highly enough. A brilliant publishing outfit to work with, and I will not hesitate to take my next book proposal to them first. Taz Thornton

 The JHP Publicity services are a necessity to any author. But, as a first-timer I have found their services without doubt - an invaluable source of help and support. They are the building bricks of a platform that without the commitment and attention to detail they provide, could easily give way under the lack of knowledge from a newbie like myself. I have nothing but admiration for their professionalism. Sheena Cundy

The efforts with the Thunderclap to launch my book made a huge difference. Pagan Portals Candle Magic got to number 1 in the witchcraft section on Amazon just after the Thunderclap happened. Also, Nimue's blogging and sharing of my posts has raised awareness of my book and workshopsLucya Starza

Every time I contacted my publicist, I received a reply very quickly. John Hunt has responded to my requests in a timely, courteous, and professional way, supporting my queries and supplementing them with their ideas, too!” Susan S. Morrison 

I happily endorse the efforts made by Trevor Greenfield and the JHP Publicity team. They always reply promptly to any questions I email them, and secured some wonderful reviews of my books. Steve Andrews

I've had some great experiences with the publicity team at JHP, via the Moon Books imprint. They put me in touch with Watkins which allowed me to have an article in their Mind, Body SpiritMagazine. I've also had numerous positive reviews thanks to them sending my book to the right people. For a new author, it can be daunting stepping into the publishing world, but I've always found the team here supportive and eager to help outMabh Savage

Just wanted to pop in to say how honored I feel to be an author with JHP (Dodona). Finishing up my 1st book with them now (NAKED TAROT). Everyone is so friendly and helpful. I love the diversity of titles, and the book covers are some of the best in the biz. And the database model? Brill! Janet Boyer

More endorsements under the imprints, on the website, as in http://www.zero-books.net/author-endorsements.html.

The Truth About Publicity

We all know publicity can be expensive. And the downside of publicity is, even if you find yourself getting excellent coverage, this does not necessarily guarantee sales.

This does not make publicity any less important to your career. Every writer should have a strategy for it.

Further Resources

Publishing 101 by Jane Friedman is pithy, down-to-earth, and wisdom-dense guide to all aspects of publishing for contemporary writers and is an excellent primer to all facets of online marketing.

https://janefriedman.com/

The Writer’s Internet by Sarah-Beth Watkins is a fun, easy-to read book for writers who want to get the most out of the internet and don’t know how. http://www.compass-books.net/books/writers-internet

The JHP imprint Compass Books (http://www.compass-books.net/) publishes practical books for writers.

The Master Communicator's Handbook by Tim Ward (one of our publishers) and Teresa Erikcson, published in the Changemakers imprint, has relevant chapters for authors.

 

 

 

BROWSE THE USER MANUAL
OUR COMPANY
RECENTLY PUBLISHED

Crystal Prescriptions volume 6

Crystals for ancestral clearing, soul retrieval, spirit release and karmic healing. An A-Z guide.

Judy Hall

Find and Follow Your Inner Compass

Instant Guidance in an Age of Information Overload

Barbara Berger

Most Clarifying Battle, A

The Spirit and Cancer

Landis M.F. Vance

Answering Avalon's Call

The Mystical Odyssey of an Earth-Healer

Carol Ohmart Behan

Mastering the Mind, Realising the Self

The spiritual guide to true happiness and inner peace

Stephen Sturgess

Stillness on Shaking Ground

A Woman's Himalayan Journey Through Love, Loss, and Letting Go

Carol A. Wilson

Angels Aid

Guided Meditation for Children and Parents

Sandra Rea

Crystal Prescriptions volume 5

Space clearing, Feng Shui and Psychic Protection. An A-Z guide.

Judy Hall

Possibility Exists ... , The

One Man's Search for Freedom

Eoin Scolard

MORE...
login here
  • SHARE THIS:


  • BOOKS:


join our mailing list submit enquiry login here writer's wheel magazine